As the battle between Tata and Reliance heats up, Adani Group has entered the race to create a super app. Gautam Adani addressed employees at Adani Digital Labs (a recently incubated division of Adani Enterprises), and stated that the company should be the “Ferrari” of the digital world.
Adani stated that the idea of creating a super-app took shape when Adani was presented by two members of his business team with a mockup. Adani said, “Seeing the demo unfold, I decided that we must be a player in these space.” This group includes over 400 million consumers who engage with Adani forums or services, including Adani Wilmar and Adani total gas and Adani electricity. It was obvious that an integrated digital platform-based approach was needed to harness the “unprecedented potential” in this space, he said.
On April 1, 2021, Nitin Sethi was appointed the first employee of the newly created Digital Labs. He will be the chief digital officer. Digital Labs has been hiring continuously since then, with 78 people in total. Adani stated that he was impressed by the work of Digital Labs. He also said that “Ferrari”, the company, is moving into space. Adani Group will continue to serve the millennials for the next 20 years, he said. They will have greater purchasing power and be more willing to spend.
Traditional super apps combine messaging, messaging, communication and gaming all in one unified app. Mobile is the future for almost all services we use and the smartphone prices dropping dramatically, I believe that every B2C business will be mobile-driven. Adani slammed its rival, stating that many of the top app developers are creating apps they don’t like. He added that “Paytm does not remind us to shop or WhatsApp does NOT remind us to pay.”