Social media is a blooming market and to excel in this market, one needs to bring content that hits the dart right on the bull’s eye. If you want to ace your SEO game, then all you need to do is follow these suggestions. Witness unprecedented growth on your website ranks and top the search engine results.
Publish Relevant Niche-Based Content
Each website possesses a specific niche and user base. After analyzing your intended user base, your topmost priority should be to post content that is relevant and authoritative. Quality, reliable content plays a particularly prominent role in the digital market. There is no substitute for great content, to stand out in the digital market, you need to stretch all your unique strings off, especially during SEO marketing. This specific content will result in increased user site traffic, which will eventually improve your site’s relevance.
Keywords & Content
SEO marketing is primarily based on keywords and content. Keywords are terms/words that are used by a user on a search engine to find information that they’re looking for. Keywords are crucial because they indicate search engines about the content of your website’s page – eventually resulting in more and more users landing up on your page for relevant content. To excel in the keyword game, all you need to do is identify and target a specific keyword phrase for each authoritative content page on your website. Put yourself in your user’s shoes and think about how your reader might search for that specific page. Some sample search terms for this article can be:
- How can I rank my website on google?
- How do I increase my SEO ranking?
- How can I improve SEO on my website?
Using Multiple Keyword Phrases will make your ranking a bit complex. If you choose to use multiple keyword phrases for your website, try to keep phrases similar or create a separate webpage for each keyword phrase you are targeting. Adjust the placements of the keywords accordingly. Some of the suggested places to use the phrases/keywords are:
- In the page URL
- In the page title
- In page headings and subheadings
Use your keywords multiple times in the opening and closing paragraphs, and two to four more times throughout the remaining content. Strategically link relevant sources and information – giving reliable and trusted information on the respective topic. Special elements like bold, italics, tags, etc., can be used to enhance the outlook of your content. Always strive to write quality content as it will help you be better than the rest. Choose a simple form of language and never forget that you need to curate content for your audience.
This will eventually bloom your search engine ranking.
CONSISTENCY IS THE KEY!
You might have heard this phrase a lot of times. Consistency in the social media world is extremely crucial. Regular updating of the content is considered as one of the best indicators of a site’s relevancy. Make sure you make freshly updated content on a regular basis. You don’t have to post your content daily but periodic updates should be done. Keep a check on the content type and what your users like.
Use relevant links
A webpage/website should be reliable, straight, and content-rich. It will not only help readers visitors learn more about their searched topic but will also improve your search engine optimization. Create a trusted base by adding relevant links to your content. Try to give a name to the links. “Click here” has no search engine value beyond the attached URL whereas keywords (for this article) like SEO Marketing, SEO Consultant,
SEO consulting services would be rich and will ultimately advance the search engine rankings.
Measures SEO Marketing Results
In every industry, one needs to measure the results of every task performed. It not only helps one with a defined output but also gives a piece of precise information about what works for them. There are free-market tools that can be used for the same like Google Search Console (GSC), Moz. These tools measure Google search engine data and can track several search engine metrics for your website. You can use these tools to track the volume of search traffic that your website currently receives along with the keyword phrases that are bringing in traffic – letting you document the traffic you were receiving before you started your SEO marketing.